Dave's Horticultural Services, LLC provides commercial interior plant design, installation, maintenance, and plant health services to businesses throughout Oakland County, Michigan.

With more than 27 years of industry experience, the company had an established reputation and a website that no longer reflected the quality or full scope of its services.

Compass & Main was brought in to redesign the website, improve how services were presented, and create a more polished, accessible online experience for prospective commercial clients.

The Situation

Dave's Horticultural Services had an existing website, but its design and organization needed updating.

The company offers a wide range of specialized services, and prospective customers needed a clearer way to understand those offerings, explore completed work, and get in touch.

The goal wasn't to change the business or its established identity. It was to create a digital presence that better represented the professionalism, experience, and personalized service already behind it.

What Compass & Main Did

The project included:

• Complete website redesign and development in Squarespace

• Updated page structure and navigation

• Dedicated pages for individual service offerings

• Clearer messaging focused on commercial clients

• Refined layouts, typography, imagery, and visual presentation

• Projects gallery highlighting the company's work

• Customer reviews and frequently asked questions

• Improved contact experience and calls to action

• Mobile-friendly website design

• Website policies and customer-facing information

• Domain configuration and website launch

What We Delivered

Compass & Main delivered a fully redesigned, publicly launched website with a cleaner, more modern presentation and a structure built around how prospective commercial customers explore services.

Individual service pages make the company's offerings easier to navigate, while the Projects gallery, customer reviews, and supporting content give visitors additional context about the business.

The finished website preserves the company's established brand identity while presenting its services in a more consistent and professional way.

Compass & Main also improved how the business is represented and discovered online, including search engine optimization, AI search visibility, and business profile updates across Google, Bing, and Yelp.

The Result

Dave's Horticultural Services now has a modern website that better reflects the business behind it.

Prospective clients can more easily understand the company's services, explore its work, and find the information they need to take the next step.

The redesign also establishes a stronger foundation for ongoing search optimization, local business listings, and digital visibility improvements.

Services involved: Website Design & Development · Digital Presence · Website Launch · Search Visibility Planning

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